Why a normal resume underperforms for growth roles
Hiring managers for growth / performance / lifecycle roles skim for outcomes and levers:
- Did you move signups, MQLs, SQLs, or activation?
- Which channels did you actually own? (Meta, Google, UAC, affiliates, email, in-app?)
- Did you run structured experiments or random campaigns?
- Can you talk CAC/LTV, or only impressions and CTR?
Our scan helps you rewrite bullets around those 4 signals — so your profile looks “current” and test-driven.
How the Growth Marketing Resume Scan works
- Paste or upload your current resume.
- Select “growth / performance / PLG” as your target path.
- We detect weak bullets (no metric, no lever, no timeframe).
- We suggest rewrites in the format: Action → Lever → Metric → Timeframe.
- Re-scan till you get a clean, outcomes-first list of roles.
Pair it with Adapt Your Job to AI if you also want to show AI-assisted campaign work.
What we specifically check for marketers
Channels owned
Meta, Google, LinkedIn, email, SMS, SEO, partnerships — named clearly.
Experiment language
A/B, multivariate, holdout, cohort — instead of “ran many campaigns”.
North-star metrics
Signups, MQLs, activation, retention, revenue, ROAS, CAC.
Attribution & tools
GA4, Mixpanel, HubSpot, Webflow, Meta Ads, GTM, Looker.
PLG / in-product
Emails, nudges, onboarding, paywall tests, pricing tests.
Storyline
Your bullets actually ladder up to “I can find and scale growth”.
Common mistakes we’ll flag
- ❌ Bullets without numbers (“increased brand awareness”).
- ❌ Listing tools but not results (“used GA, HubSpot”).
- ❌ Talking only top-of-funnel for a lifecycle role.
- ❌ No budgets mentioned for performance roles.
- ❌ Overly designed resumes that break parsing.
Fixing these 5 gives you a much better ATS + human pass rate.
Action checklist (copy/paste)
- [ ] Add 3–5 experiment bullets with % or absolute wins
- [ ] Name 3 channels you owned
- [ ] Add monthly/quarterly budget range
- [ ] Add tools / analytics stack
- [ ] Re-scan in WisGrowth Resume Scanner
- [ ] Link 1 proof artifact (report, dashboard, landing page)
Growth Marketing Resume Scan: FAQs
Can I use this if I'm a content marketer?
Yes — just anchor your bullets to traffic, leads, or assisted pipeline. The scan will still catch vague phrases.
What if I work in an agency?
Mention client category, scope, and results per account. We’ll prompt you to add metrics by account.
Do I need separate resumes for growth vs performance?
Ideally, yes — run the scan once per target JD so your keywords and metrics match.
Make your resume read like a growth report
Add experiments, metrics, and channel ownership in under 15 minutes.
Scan My Growth Resume →